1:06 Introduction to Ashley Adams, owner of Fit Yoga Factory and author of “Zen and the Wonder Woman Complex” - a book to help mums build their tool kit for self-care.
2:12 Ashley defines building a community as creating a safe, comfortable space. Getting rid of whatever preconceptions someone may have of yoga teachers and yoga studios. She brings a real life perspective to yoga classes and yoga studios. She has a healthy mix of students from 13 to 73. Lots of moms that if they have to can bring their children to class so they don’t miss their yoga. Don’t have to be perfect, look perfect, or wear perfect yoga clothes. Her community helps her stay a real person. Its not a “perfectly perfect studio” or “perfectly perfect” yoga teachers, but rather real people who like yoga.
7:05 Ashley’s book – “Zen and the Wonder Women Complex” is the written version of what she is trying to achieve in the studio of being real and accepting that some days can be challenging. The book gives tips and tools on how to start each day with balance and intention.
9:15 Ashley started with online yoga classes (Leader of the Yoga Mom Rebellion) and many of her viewers asked where they could take classes with her in person. So she explored starting a yoga studio in her hometown of Tarpon Springs, FL in the USA. She found a space and opened full time in February 2018. One of her unique classes is Wine Down Wednesday where they have a short class, drink some wine and share a potluck dinner. This can breakdown the perception of what a “yoga studio owner” is like to build a community of like-minded individuals.
13:30 Ashley’s tips on building community through a yoga studio: a) patience and b) accept that you are running a yoga studio and have two hats – a yoga hat and a business hat. Know the differences between those two and what are your strengths and weaknesses. Find others to help with your weaknesses while you use your strengths to build the studio and the business.
15:30 Started the studio because teaching a variety of venues, caused chaos in her life. She wanted to incorporate into her job the ability to fund her yoga dreams of continuing yoga education. She found a place to have the studio and she can do podcasts, classes and workshops, etc., out of one place. Wanted to stay in the yoga world instead of moving between the yoga world and the world of another job.
18:00 Ashley and her teachers have developed systems to allow anyone to take any class regardless of experience or ability. They try to direct people to appropriate classes: emphasising that the class is not ready for you yet instead of you aren’t able to do this class. They modify and work with anyone (including pre-class one on one’s) to help students find the safest way to do yoga in the class they want to attend. Acceptance is a subject brought up often to help people accept where their body is on the that day.
25:05 Ashley’s studio has multiple classes and 3-4 teachers. She started with a full, consistent schedule so that current and prospective students know she will be open and able to provide a variety of classes. Run’s regular hours 5:30 am to sometimes 9:30 pm on the weekdays and only one class on the weekends.
Book: “Zen and the Wonder Women Complex” on Amazon and www.fityogafactory.com